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課程名稱 |
產業及競爭分析
Industry and Competitive Analysis |
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開課學期 |
111-1 |
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授課對象 |
管理學院 財務金融學系 |
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授課教師 |
湯明哲 |
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課號 |
Fin5074 |
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課程識別碼 |
723EU5850 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期五7,8,9(14:20~17:20) |
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上課地點 |
管一102 |
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備註 |
本課程以英語授課。先修科目：經濟學、會計學。
限學士班三年級以上
總人數上限：60人
外系人數限制：10人 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
In contrast to traditional microeconomics, industrial economics studies the structure of an industry and firms’ behavior under imperfect competition. But different from traditional industrial economics which focuses on social welfare and government regulations under market failures, we will focus on how to formulate competitive strategies of the firm to exploit market imperfections. This course provides students with an in-depth conceptual framework for understanding the fundamental determinants of competition in industries and the factors that shape the competitive success and failure of firms. This conceptual base is then applied to analyze firms' performance and the problem of strategy formulation at the business level as a basis of financial valuation. The course could prepare students to be an industry analyst for security firms.
This course presumes a working knowledge of microeconomics. It seeks to deepen the understanding of strategy formulation in individual industries through a wide range of analytical techniques for understanding and influencing industry competition and competitor behavior. Given the complexity of analyzing an industry, no single or few conceptual frameworks can give students a full understanding of the linkages between firm’s behavior and industry performance. Instead, we will use the case method as the fundamental learning tool so that students can apply the most basic economic concepts to approach the problems confronting them. The case method will help students to develop critical and creative thinking.
待補 |
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課程目標 |
待補 |
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課程要求 |
Course Requirements
Active and Meaningful Participation
Active participation, both in the class and in the group, is an essential element of learning experience. Meaningful participation means making a contribution to the intellectual conversation among your classmates. You are expected to actively listen to the opinions of your classmates and share your constructive opinion with us. The best participation is to pinpoint the blind spots of the discussion and show how do you think outside the box to solve the problems in the cases. Our interest is not “right” or “wrong”, it is whether you have made a contribution to the development of the issues under study by the class (group), and whether you have moved the class (group) forward. Failure to participate penalizes you and the class in several ways: you deprive all of us from your insights into the class, you lose the chance to learn from others, and eventually you will lose incentives to learn from the course. To prevent this scenario from occurring, one should actively follow the course schedule, read cases and required readings before the class, and handle groupware efficiently and effectively. In addition, it is your duty to clarify any point of confusion, either those coming from the process or from our communications.
Your participation score will share 10% of your final grade, a significant portion of overall performance. In order to provide an unbiased judgment on your participation performance, I will ask you (1) to fix your seating choice by the second week, (2) to have a visible name card putting on your table throughout the semester, and (3) to inform me in advance if you are not able to join the case discussion for whatever reasons, as cold-calls will be conducted throughout the class discussion.
Since good science is good conversation, please make sure you express your ideas clearly to others and ask whenever you feel confused. To guide effective participation, our class will evaluate participation performance based on the following five criteria.
Active Listening: Is the participant a good listener?
Relevant Discussion: Are the points made relevant to the discussion? Are they linked to the comments of others and to the themes that the class is exploring together?
Value-adding Inquiry: Do the comments add to our understanding of the situation? Do they cut to the core of the problem? Is there a willingness to test new ideas?
Constructive Questioning: Is there a willingness to challenge the ideas that being expressed in a constructive manner?
Integrative Conversation: Does the participant show efforts of integrating cases, readings, or theoretical arguments learned from past classes?
Group Assignments
Learning through group dynamics plays a critical role in our course execution. You are assigned to a study group. The group is responsible for 15 case write-ups throughout the semester. We shall detail each element in the class.
1) Case Write-ups (CW)
Case discussion has traditionally been a vital learning instrument in Business Schools worldwide. Case method provides an arena for bridging theoretical framework with reality as over half of management problems cannot be solved by theoretical models alone. Cases also provide us valuable learning experience of exploring the logic underlying critical managerial decisions. Along with the session subjects, this course selects 16 HBS cases for discussion. The contents of these cases reflect a balanced blending of types of industry, countries of origin, and stages of corporate development. One common feature of these cases is that each has distinct industry and strategic decision issues to be resolved.
Group Tasks on Case Assignments:
Each group has to read the cases and discusses the central questions concerning the cases. Every group has to turn in 15 case write-ups through the whole semester. Case write-ups have to be wordprocessed, with reasonable line space and fonts(12), and signed by team members before turning in. Since report length does not necessarily reflect its quality, please limit your CWs within ONE page each, excluding necessary appendices. You should take this as a goal to consolidate your thinking and present your arguments in a concise and precise manner. The write-up should represent the consensus of the group. Please remember that peer evaluation will be conducted at the end of the semester and is part of your final grade. Finally and most importantly, all assignments are due by the date of case discussion. No late case write-ups will be accepted and for the sake of maintaining fairness for the class, no excuses.
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預期每週課後學習時數 |
6 hours |
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Office Hours |
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指定閱讀 |
Required Text:
Carlton, D., and J. Perloff(C&P), Modern Industrial Organization, Glenview, IL: 4th
Adison-Wellsley and Company, 2015, Taiwan Representative: 雙葉書局 劉懷生 0932-125-906
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參考書目 |
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評量方式
(僅供參考) |
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